Delivering Powerful Messages
The executive team at an established children’s media company
was preparing to launch a new DVD with collateral material.
This effort was drawing widespread scrutiny and attention
because of its target audience: infants under two years of
age. Compounding this challenge was a spirited public debate,
backed by research, on the negative effects of television
on the very young.
Working collaboratively, we identified core messages and
developed talking points that spoke to the benefits and advantages
of their offering. We also sharpened their delivery skills
and media presence for a very successful DVD launch.
One-On-One Executive Communications Training
Comfort, Confidence and Control with Every Audience, Every
The CEO of a global financial services company was challenged
by the need to communicate effectively with his board of directors,
the media, direct reports, the investment community and business
partners. Specifically he needed to develop a flexible style
that addressed the nuances of each audience.
We conducted 360 degree interviews with all constituencies
to determine areas of strengths and areas for improvement.
A customized plan with specific objectives and metrics for
success was developed and executed over a four month period
- Three-fold increase in the number of quotes from the media
- The board unanimously passed the CEO’s plan for restructuring
- The company successfully completed an IPO with pricing
well above the expected range
- A great improvement in productivity from his direct reports
Immediate Measurable Impact on Winning New Business
A leading Denver based marketing agency wanted to implement
best practice improvements in their new business process.
Specifically, they wanted to improve their skills in prospecting,
building brand awareness and presenting to increase revenues,
profitability and reduce turnover.
We reorganized their new business process, developed stringent
criteria for selecting prospects, identified their prospect
list for 2006 and trained their new business team to develop
an interactive dialogue during their capabilities presentations
to move them to the short list. Finally, we improved each
individual’s presentation skills and enhanced team chemistry.
Results…increased new business revenues by 40% over six months
Winning New Business
Investor Road Show
An international retailer was going public and needed to
increase investor interest and commitment. We worked with
the executive team to create key investment highlights that
resonated with the financial community in order to create
and sustain interest and demand for its stock.
We revamped the core messages of the road show presentation,
crafted concise answers to very difficult questions, and enhanced
the presentation skills of each executive.
Result…IPO priced $5.00 above the expected range, which the
CEO credited to our work together
Street-Smart Road Show